Put your brand in the hands of people building a better alcohol-free bar.

A focused audience built around discovery.

People come to Cr(af)ted to discover what to drink, what to buy, and how to make better alcohol-free cocktails. Our audience is growing through search, email, editorial content, and targeted acquisition, creating multiple opportunities for brands to be discovered when people are actively exploring the category.

Email figures reflect the last 30 days.

Not just an audience. An audience with intent.

People come to Cr(af)ted because they are actively looking for something: a cocktail to make, an ingredient to use, a bottle to buy, a technique to learn, or a better way to serve alcohol-free drinks. That creates natural places for the right brands to participate without interrupting the experience.

• RecipesThe drink someone is about to make.
• IngredientsThe bottle they are deciding to buy.
• ToolsThe barware they are shopping for.
• OccasionsThe gathering they are planning.
• AcademyThe reader learning the craft.
• The Jour(na)lThe person following the category.
• NewsletterThe inbox that opted in.

Product Launches

Launch where discovery is already happening.

The alcohol-free category has moments when attention accelerates. Sober October. Dry January. The holidays. Summer entertaining. And increasingly, every day in between.

Cr(af)ted gives new and growing brands a place to launch into that attention, not with a banner ad, but through discovery, education, and use.

We can introduce a product through original recipes, ingredient education, editorial storytelling, email, search-optimized content, homepage visibility, and seasonal programming, giving people more than a reason to notice it. We give them a reason to understand it, try it, and use it.

• Original RecipesShow people what to make with it.
• Product EducationExplain what it is, what it does, and where it belongs.
• SearchCreate useful, permanent content people can continue discovering.
• EmailIntroduce the product directly to an engaged alcohol-free audience.
• EditorialTell the story when there is something genuinely worth telling.
• Seasonal VisibilityConnect the launch to moments when category interest is highest.

Ways to Partner

Crafted With

Put your product where it naturally belongs. Crafted With integrates a select product into the Cr(af)ted experience through dedicated brand storytelling, original recipes built around it, product education, homepage visibility, and contextual links throughout the site. It is a permanent, search-optimized asset, not a banner that scrolls past.

• A dedicated Crafted With brand page and product story
• Original alcohol-free recipes developed around your product
• Homepage visibility
• Ingredient and tool connections where genuinely relevant
• Links to buy or learn more
• Editorial inclusion where it truly fits

A few partners already featured this way: Mod Elixirs · Regatta Craft Mixers · Cocktail Kingdom · All The Bitter.

Built on years inside the alcohol-free category.

Brian D. Miller has worked in alcohol-free drinks since 2019, when his agency MillerSmith worked with Seedlip as the category was beginning to emerge in the United States. He later founded Seir Hill, an award-winning alcohol-free spirits brand acquired in 2024.

That experience spans both sides of the table: building brands and helping brands communicate, launch, and grow. Cr(af)ted brings that experience together in a platform built specifically around how people discover, understand, and use alcohol-free products.

Partner with Cr(af)ted and you are working with someone who understands what it takes to bring an alcohol-free product to market.