Editorial Partnerships

Get your brand in front of people who care about the craft.

Cr(af)ted is the publication sober-curious drinkers, home bartenders, and hosts turn to for genuinely great alcohol-free cocktails. As an editorial partner, your brand is featured through original recipes and thoughtful storytelling that show people how to use your product — the kind of content that builds trust and keeps working long after an ad would be forgotten. This is a partnership with a publication, not a placement.

150+
Original Recipes & Guides
100%
Alcohol-Free Focus

The Audience

The people who read Cr(af)ted are already looking for what you make. They're building alcohol-free home bars, hosting friends who don't drink, and searching for products that actually taste like something. This isn't a broad wellness crowd — it's a focused, high-intent audience of people deciding which bottle to buy. When they discover your brand here, it arrives with the credibility of a trusted publication, not a banner ad.

Who's Behind Cr(af)ted

Cr(af)ted was founded by Brian Miller, creator of the award-winning Seir Hill alcohol-free spirits and former founder of MillerSmith, a branding agency whose clients included Diageo. It brings together first-hand experience building alcohol-free brands and a genuine passion for helping people make exceptional alcohol-free cocktails at home. When your brand partners with Cr(af)ted, you're working with someone who has sat on your side of the table.

Why Brands Partner With Cr(af)ted

Someone deciding whether to buy an alcohol-free bottle is really asking a handful of questions:

Advertising doesn't answer those questions. Recipes, education, and honest storytelling do. Cr(af)ted gives people the confidence that comes from knowing exactly what to do with your product — and that confidence is what turns a curious visitor into a customer. Educational content earns trust, ranks in search, and keeps working for years. An ad is forgotten the moment it scrolls past.

What a Partnership Includes

Featured Brand Page

A home on Cr(af)ted

A dedicated feature telling your brand's story in the voice readers trust — giving shoppers the context and confidence to reach for your product.

Three Original Recipes

Three ways to use it

Custom cocktails built around your product, each with our "Why This Works" breakdown — removing the biggest barrier to purchase: not knowing what to make.

Newsletter Feature

Into the inbox

A feature to our opted-in subscribers — readers who chose to hear from us, putting your brand in front of our most engaged, highest-intent audience.

Social & Discovery

Reach that lasts

Shared across our channels and optimized to rank in search — so new customers keep discovering your brand long after launch, and it's all yours to reshare.

How It Works

  1. 1
    We talk fit. Tell us about your product. We only partner with brands we'd genuinely pour, so the first step is making sure it's a match.
  2. 2
    We develop the recipes. You send product; we taste, test, and build 2–3 cocktails that show it at its best.
  3. 3
    We write and publish. The feature and recipes go live, clearly marked as a partnership and built to the same standard as everything else on the site.
  4. 4
    It keeps working. The content stays up as a permanent, discoverable asset — and it's yours to reuse anywhere.

Where We Stand

Cr(af)ted's credibility is the whole point — so we protect it. Partnerships are always clearly labeled and kept separate from our independent editorial. We curate hard and only feature products we believe in, because a feature here should mean something. That standard is exactly what makes it worth being featured.

Let's Talk

Think your brand belongs here?

Tell us what you're making. We'll get back to you about fit, timing, and what a partnership looks like.