Why Brands Partner With Cr(af)ted
Someone deciding whether to buy an alcohol-free bottle is really asking a handful of questions:
- What cocktails can I actually make with this?
- How does it compare to the alternatives?
- What does it taste like?
- Is it worth the money?
- When would I reach for it?
Advertising doesn't answer those questions. Recipes, education, and honest storytelling do. Cr(af)ted gives people the confidence that comes from knowing exactly what to do with your product, and that confidence is what turns a curious visitor into a customer. Educational content earns trust, ranks in search, and keeps working for years. An ad is forgotten the moment it scrolls past.
The Audience
The people who read Cr(af)ted are already looking for what you make. They're building alcohol-free home bars, hosting friends who don't drink, and searching for products that actually taste like something. This isn't a broad wellness crowd. It's a focused, high-intent audience of people deciding which bottle to buy. When they discover your brand here, it arrives with the credibility of a trusted publication, not a banner ad.
Ways to Partner
Every partnership begins with a permanent “Crafted With…” brand page. From there you can add reach for a launch, a season, or a campaign. The content stays permanent; the promotion is what flexes. We’ll help you choose the level that fits your goals.
Craft
$1,250
A permanent home for your brand on Cr(af)ted.
- Permanent “Crafted With…” brand page with your editorial brand story
- Three original alcohol-free cocktail recipes developed around your product
- Search-optimized content, built to be discovered and to keep working
- Shared on social, and yours to reshare organically
Permanent
Pour
$1,750
Everything in Craft, with added visibility across Cr(af)ted.
- Everything in Craft
- Homepage feature for 30 days
Homepage feature runs 30 days
Toast
$2,500
Our complete launch partnership.
- Everything in Pour
- Dedicated newsletter feature at launch
Newsletter feature at launch
Annual Partnerships
Own Your Category
For brands looking for an ongoing presence, Cr(af)ted offers a limited number of annual category partnerships. These relationships go beyond a single feature, creating deeper integration across the recipes, education, editorial, and seasonal content our readers use throughout the year.
A category partner might become, for example:
- Official Bitters Partner of Cr(af)ted
- Official Mixer Partner of Cr(af)ted
- Official Barware Partner of Cr(af)ted
- Official Aperitif Partner of Cr(af)ted
Annual partnerships starting at $6,000
Pricing varies by category, exclusivity, and scope.
Partnership benefits can include:
- Category exclusivity
- Permanent “Crafted With…” feature
- Additional original recipes throughout the year
- Preferred inclusion in relevant educational content, where appropriate
- Homepage visibility
- Seasonal campaign participation
- Newsletter features
- Social amplification
- Relevant recipe and ingredient discovery pathways
Have a launch or season to own?
Product launches, Dry January, summer entertaining, wedding season, holiday hosting, and other editorial moments can be built into custom Cr(af)ted partnerships. Tell us what you’re planning and we’ll create a program around it.
How It Works
- 1We talk fit. Tell us about your product. We only partner with brands we'd genuinely pour, so the first step is making sure it's a match.
- 2We develop the recipes. You send product; we taste, test, and build three original cocktails that show it at its best.
- 3We write and publish. The feature and recipes go live, clearly marked as a partnership and built to the same standard as everything else on the site.
- 4It keeps working. The content stays up as a permanent, discoverable asset, and it's yours to reuse anywhere.
Who’s Behind Cr(af)ted
Cr(af)ted was created by Brian Miller, founder of the award-winning Seir Hill alcohol-free spirits and, before that, the branding agency MillerSmith, whose clients included Diageo. It brings together first-hand experience building alcohol-free brands and a genuine passion for helping people make exceptional alcohol-free cocktails at home. When your brand partners with Cr(af)ted, you're working with someone who has sat on your side of the table.
Why We Partner
Great editorial takes time, testing, photography, and craftsmanship. Brand partnerships help make that work possible while keeping Cr(af)ted free for readers. In return, we create thoughtful content that helps people discover, understand, and use great products.
Our Journal stays independent. Paid brand features live in the dedicated “Crafted With…” section, and it is that support which keeps the recipes, guides, and education free for everyone else.
Let's Talk
Think your brand belongs here?
Tell us what you're making. We'll get back to you about fit, timing, and what a partnership looks like.