Industry · Oct 2, 2026
94 Percent of Alcohol-Free Buyers Still Buy Alcohol. That Is the Whole Story.
Adult alcohol-free has topped one billion dollars in US retail, and 94 percent of the people buying it still buy alcohol too. The number that sounds like a weakness is actually the category's strongest argument: moderation is adding occasions, not replacing them.
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The Radler: Moderation Before It Had a Name.
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Sober October Has Quietly Become the Category's Second Launch Season.
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Heineken Is Treating Alcohol-Free Beer as a Decade-Long Bet, Not a Trend.
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A Major New Study Finds No Health Upside to Light Drinking.
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